"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." Leo Burnett
"Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors." George Santayana
"The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset" Primo Angeli
Design should never say, “Look at me.” It should always say, “Look at this.” David Craib
Soul Cycles Hero Ad
Soul Cycles
2010
Product Ad For Soul Cycles "Hero" frame
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"Ride Like A Hero" Soul Cycles Hero Ad