"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." Leo Burnett
"Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors." George Santayana
"The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset" Primo Angeli
Design should never say, “Look at me.” It should always say, “Look at this.” David Craib
The Fish Bowl
The Fish Bowl
2008-2011
The Fish Bowl: Phoenix, AZ