"The secret of all effective advertising is not the creation of new and tricky words and pictures, but one of putting familiar words and pictures into new relationships." Leo Burnett
"Graphic design is the paradise of individuality, eccentricity, heresy, abnormality, hobbies and humors." George Santayana
"The talent for discovering the unique and marketable characteristics of a product and service is a designer's most valuable asset" Primo Angeli
Design should never say, “Look at me.” It should always say, “Look at this.” David Craib
Glaxo Smith Kline “Alli”
Glaxo Smith Kline
2005-2008
Branding and retail displays for the product launch of Glaxo Smith Kline’s “Alli”
2008 Reggie Award Winner
Gold “Best New Product Launch”
2008 Design of the Times Award Winner
Bronze “Best Retail Displays”
